Dump your idea up top — we'll do our best to pre-fill the sections below. Edit anything. When you're done, ship the brief as a branded PDF.
Drop everything you're thinking — campaign idea, dates, brands you want to hit, scenarios, budget, vibe. We'll auto-fill the structured sections below. Edit anything afterward.
Share this page with anyone joining the meeting — they'll see the agenda, video link, and the full brief in one place. Save the transcript after the call.
A working name the team can rally around. Rename per brand when we customize each deck.
What outcome do you want when a brand opens the deck? Be specific.
The one-paragraph description we drop verbatim into the pitch deck.
Ben's POV — the felt sense of the shoot, the story being told, why this campaign exists. Written in first person, as if pitching live.
The articulated visual world — palette, treatment, tone. The version we hand to a colorist and a designer.
Drop images here — they'll embed in the PDF in a clean 3-column grid. Add Pinterest/IG/web reference links below.
Confirm core team and any specialists.
Outreach list — one brand per location. Priority order.
Verbal yes, soft yes, in proposal review.
One brand-anchor location per day. Driving order.
Tap to select. Each chip is a self-contained scenario.
Pick one or more tiers. Brand picks — we deliver inside the box.
Dates, money, and what the team owes before shoot.
Export the full briefing — including uploaded images — as a branded PDF. Send it to Ben or anyone else to lock the campaign.
Your PDF is in Downloads. We've opened your email pre-addressed — attach the PDF and send.